July 1 (Bloomberg) -- James Bankoff, Chief Executive Officer and chairman at Vox, talks with Erik Schatzker about new branding opportunities created by digital media, their focus on transforming news presentation for an online audience and the importance of social media platforms in growing their brands. He speaks from the Aspen Ideas Festival on "In the Loop." -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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