Multi-Platform Media: Evolving Into the Unknown - Ryan Gantz, Vox Media | SDF2016

*์œ ํŠœ๋ธŒ ํ•œ๊ธ€ ์ž๋ง‰ ์ œ๊ณต *Korean captions available The internet contains multitudes. Each of Vox Media's brands has an audience with a unique set of habits, assumptions, even community norms. What does it mean to preserve brand identity and audience relationship across multiple channels, devices, and platforms we don't control? ์ธํ„ฐ๋„ท์€ ๋‹ค์–‘์„ฑ์ด ๊ณต์กดํ•˜๋Š” ๊ณณ์ด๋‹ค. ๋ณต์Šค ๋ฏธ๋””์–ด์˜ ๊ฐ ๋ธŒ๋žœ๋“œ๋Š” ๊ทธ๋“ค๋งŒ์˜ ๋…ํŠนํ•œ ์Šต๊ด€๊ณผ ๊ธฐ๋Œ€, ๊ณต๋™์ฒด์  ๊ทœ๋ฒ”์„ ๋ฐ”ํƒ•์œผ๋กœ ํ•œ ์‚ฌ์šฉ์ž๋“ค์„ ๊ฐ–๊ณ  ์žˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ํ†ต์ œํ•  ์ˆ˜ ์—†๋Š” ์ˆ˜๋งŽ์€ ์ฑ„๋„, ๊ธฐ๊ธฐ, ๊ทธ๋ฆฌ๊ณ  ํ”Œ๋žซํผ์— ๊ฑธ์ณ ํ˜•์„ฑ๋˜๋Š” ๋ธŒ๋žœ๋“œ ์•„์ด๋ดํ‹ฐํ‹ฐ๋ฅผ ์ง€ํ‚จ๋‹ค๋Š” ๊ฒƒ์€ ๋ฌด์Šจ ์˜๋ฏธ์ผ๊นŒ? ์ด๋Ÿฐ ์ƒํ™ฉ์—์„œ ์ด์šฉ์ž๋“ค๊ณผ์˜ ๊ด€๊ณ„๋ฅผ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•œ ๋…ธ๋ ฅ์€ ๊ณผ์—ฐ ์–ด๋–ค ์˜๋ฏธ์ผ๊นŒ?

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2016/07/12 SBS Seoul Digital Forum   Share on Facebook

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