Multi-Platform Media: Evolving Into the Unknown - Ryan Gantz, Vox Media | SDF2016

*유튜브 한글 자막 제공 *Korean captions available The internet contains multitudes. Each of Vox Media's brands has an audience with a unique set of habits, assumptions, even community norms. What does it mean to preserve brand identity and audience relationship across multiple channels, devices, and platforms we don't control? 인터넷은 다양성이 공존하는 곳이다. 복스 미디어의 각 브랜드는 그들만의 독특한 습관과 기대, 공동체적 규범을 바탕으로 한 사용자들을 갖고 있다. 우리가 통제할 수 없는 수많은 채널, 기기, 그리고 플랫폼에 걸쳐 형성되는 브랜드 아이덴티티를 지킨다는 것은 무슨 의미일까? 이런 상황에서 이용자들과의 관계를 유지하기 위한 노력은 과연 어떤 의미일까?

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2016/07/12 SBS Seoul Digital Forum   Share on Facebook

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