Taipei metro has once more upped its advertizing strategy, by installing 44 smart shopping screens in stations across the capital. This comes after its move to diversify profits by entering real estate development. Since October, the virtual reality screens have been providing another hard-to-resist distraction for locals and tourists alike, and more and more advertisers are getting on board. Stepping into a Taipei metro station, you’re dazzled by an array of adverts. Now marketers have come up with a new trick to make it even harder to tear your eyes away.This ad has an inbuilt camera allowing passers-by to interact with the screen. If you’re interested in the product, you can scan the QR code with your phone, and you’re immediately taken to a page where you can make a purchase.The interactive adverts get a mixed reception from the public. Nonetheless, Taipei metro has installed 44 multimedia shopping screens in collaboration with a Hon Hai subsidiary. The commercial screens combine virtual and augmented reality, and they’ve earned the metro authority NT$40 million – a fair bit of its NT$600 million of advertizing revenues this year.Vincent LinSmart Screen Company Rep.It was in about October that we brought out all the screens. Since then, advertizing volume has grown by about 30% a month.Taipei metro isn’t willing to divulge the actual turnover produced by the ads on the smart screens. But they seem confident that their business partners will make a handsome profit from the 2 million travelers who use the capital’s underground system every day.
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