NBCUniversal confirmed it will invest $200 million into Vox Media. The Comcast company's maneuver will give them a stake in media assets not dependent on ad-supported video revenue. The deal is not entirely new ground for NBCU and Vox; instead this latest investment follows a minor stake NBCU held with tech-news site Re/code. When Vox acquired the tech journalism venture in May, their business paths intersected. In a prepared statement CEO Steve Burke stated their great portfolio of premium digital brands will deepen NBCU's reach to broader audiences. The deal validates earlier reports which indicated Comcast and NBCU sought to invest in digital media companies; including Vox. http://variety.com/2015/digital/news/nbcuniversal-vox-media-1201568784/ http://www.wochit.com This video was produced by Wochit using http://wochit.com
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